Explore how customer segmentation works in marketing strategies and explore some of the most common ways of using segmentation to improve the ROI of campaigns.
Learn how POS data can drive improvements in retail marketing automation to deliver the true omnichannel experience that customers are looking for.
Learn what omnichannel retailing is, why it’s vital to the retail customer experience, and how to build an omnichannel strategy.
Discover what offline conversion tracking is, why it matters and how offline conversion tracking can measure success for your business.
Understand why digital receipts are so valuable to small businesses and how they can make instant changes to the customer journey.
Discover what digital receipts are, why they’re important and how to implement a digital receipt system in your business.