What is Offline Conversion Tracking?

conversion tracking using laptops

Written By: Eyos Marketing | Last Updated: September 2022 In 2020, it was estimated that the value of the global digital advertising and marketing market was $350 billion. And the market is growing by the day – at a considerable pace. Recent statistics suggest that by 2026, the digital advertising market will be worth $786.2 […]

The Value of Digital Receipts for Small Businesses

Written By: Eyos Marketing | Last Updated: September 2022 Digital receipts are opening the door to a whole host of new opportunities for businesses of all sizes. But for small businesses, the advantages of switching to digital receipts are even more pronounced.  There are many ways in which small businesses can benefit from digital receipts. […]

What Are Digital Receipts?

Written By: Eyos Marketing | Last Updated: September 2022 In-store shopping experiences have changed dramatically in recent years, with many brands now transferring to a new proof of purchase, such as a digital receipt. While customers have begun to spend less time in physical stores, the amount of money they spend per visit has actually […]