In 2020, a study revealed that an estimated 81% of shoppers carry out online research before making purchases. But how do you know how many of them actually make a purchase? Offline conversion tracking can help with filling the gap by identifying and connecting offline customers to their respective online behaviour – something like a pixel in your offline stores.
With Amazon and other major internet players developing their own brick-and-mortar networks, it is becoming increasingly clear that the future of retail belongs to companies that can offer a true omnichannel experience. Read our ebook, Offline Conversion Tracking: The guide to better customer experience and returns, to understand how you can improve your retail game with a stellar offline conversion tracking process in place.
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