With humble beginnings in South Yarra in 1975, Politix has grown into a brand synonymous with high-quality menswear. The secret to this has been its undeterred focus on quality, providing exceptional products and customer service. Today, Politix has over 90 stores and robust e-commerce businesses across Australia and New Zealand.
As it expands its presence both online and offline – keeping a consistent customer experience across channels was of paramount importance to the brand. This required identifying who was shopping, what led to the purchase, and their preferences. Doing this online was easy. However, capturing customer information in-store meant additional processes and added friction to the sales experience.
eyos helps Politix to identify who is shopping with them in-store and then connect this data in real-time to the brands’ other platforms. It does this with a simple, yet powerful tool – digital receipts.
Politix implemented eyos in all of its stores through a centralised roll-out process without any EPOS integration, IT development, or new hardware. With a simple data capture form, Politix was able to increase its loyalty sign-ups with accurate, validated information, without adding any friction to the customers’ shopping experience.
A customer look-up function gives the store managers information on who is at the store – the process is seamless and enhances customer interactions at the point of sale.
The customer and transactional data are fed in real-time to the brand’s CRM system, Salesforce, enabling Politix to close the loop on the customers’ buyer journey across all channels. Going forward with additional features like product recommendations and product reviews tied to the in-store purchases, Politix aims to engage customers outside the store to improve its online and offline business.
With eyos, sign-ups to Politix’s loyalty program increased by 60% in the first year and continued to grow at 15-20% YoY for the next 3 years. These members have a higher returning frequency of 3.7 per year vs 1.4 for non-members. This has led to a 12% increase in sales from returning customers.
With some of the key KPIs on the rise, Politix has set its next milestone with eyos to identify at least 60% of customers in-store and achieve a marketing opt-in rate of 30%.
“We have built a successful partnership with eyos, their understanding of our brand and challenges ensures that the solution we design together is beneficial to our business and our customers. We are looking forward to unlocking more growth with eyos.”
– Andrea Hill, Digital Manager
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