Written By: eyos Marketing | Last Updated: October 2022
In today’s market, customers now have limitless options when it comes to brands and even checkout options.
Small retail businesses are now turning to retail software to handle much more than the point of sale. Retail software allows businesses to manage a range of tasks that increase efficiency and use multiple channels to increase their sales.
By using a point of retail software, businesses can also look to enhance the customer experience and make it more personalized.
For small businesses, knowing what features to look for in retail software can be challenging. Especially when different features can assist different types of transactions.
Let’s dive in to see what features small businesses should look for in retail software.
What is point-of-sale software for retail?
A point of sale (POS) system is a type of software that a retailer or other businesses need to run their business. It can help businesses do several important things, such as:
- Ordering
- Managing inventory
- Processing transactions
- Managing customers and staff
Retail POS software helps businesses stay efficient and proactive. This allows them to focus on improving the customer retail experience.
What features should businesses look for in retail software?
For small businesses, it can be challenging to know what features to look for in retail software.
Luckily, we’ve narrowed down the features businesses should consider when looking into retail software.
Targeted marketing automation
By using targeted marketing automation, small businesses can identify, activate and their shopper’s baskets.
This can help businesses launch personalized campaigns, offering instant discounts and cashier alerts for cross-purchase offers.
Store sales optimization
Optimizing store sales can help make a business more efficient. Especially as they can review their performance at the store level.
They can also manage and review their sales and marketing activity across hundreds of their stores. Not only this, but businesses can analyse how effective their marketing strategies are too.
Digital receipts
Digital receipts can offer fully branded and personalized methods of communication to customers long after they’ve left the store. They can be sent via email, SMS and even WhatsApp.
Digital receipts are more eco-friendly than paper receipts and can allow small businesses to form long-lasting relationships with their customers.
In terms of storage, customers can track their expenses and add their digital receipts to their banking apps.
Measuring the in-store ROI of your digital ads
By using the likes of Facebook, Google and other major advertising platforms, businesses can use real-time measurements of how their digital ads are affecting their in-store revenues.
Offline conversion tracking can be done with ease using in-store using eyos retail software.
Is retail POS software effective?
Software for small retail businesses can be highlighted effectively. It can offer a range of features that can enable a business not only to handle payments and record sales but also:
- Tell a business what is selling and what’s not.
- Highlight which product lines and stores are bringing in revenue.
- Highlight customer buying habits so you can offer them a personalised experience.
- Engage with customers across multiple channels seamlessly.
By asking customers for their IDs, a business’ sales team can view their purchase history, preferences, interests and even their birthday.
This is key to gaining customer’s loyalty and trust. Businesses must respect customers and ensure they’re receiving the best experience possible.
Get advice on retail software today
Unlock the power of in-store data with eyos. Our software is used by retailers all over the world, to identify offline conversions using digital receipts.
Digital receipts make it possible to connect 100% of in-store transactions to a platform of your choice. And that means huge amounts of valuable data at your fingertips – ready and waiting to be put to great use in your next marketing campaign.
If you’d like to find out more about digital receipts and how they work, get in touch with our team.
Additional Reading
The Environmental Cost of Paper Receipts
Using Digital Receipts to Improve Retail Store Management
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